What is lead generation software?

Lead generation software is a platform that will help you automatically generate and collect leads from specific channels and route the collected leads to sales or marketing teams for conversion. As leads can be generated and found from any channels, from email to social media platforms to landing pages, there are many different types of lead generation software catered to different, specific channels. For instance, landing page-focused lead generation software. And then there are some platforms that provide all-in-one lead generation and marketing automation solutions.

Why Is Lead Generation In Digital Marketing So Important?

For a business to grow, they need customers. To get those customers they need to market themselves and gain the attention of potential customers and advertise there service and what they can offer them. This is why Lead Generation in digital marketing is so important.


Once a lead has been made, it can then be passed onto the sales team for them to nurture and then convert into a buying customer. This can be done is a variety of ways. It could be that the customer’s email is added to an email newsletter for further follow up, a phone call could be made to the client or an email.

Lead Generation Statistics


Proprietary database of decision makers


Emails sent every month


Leads nurtured


Satisfied clients

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